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Controversial CHEERIOS commercial

 

 

Crazily this is controversial because it features an inter-racial family – namely a black father, a white mother, and a biracial daughter.

 

The original video on YouTube is now private: https://www.youtube.com/watch?v=kYofm5d5Xdw

 

The original video immediately drew the normal troll behavior and racist slurs. For a commentary on that see, for example, here and here.

 

Here’s another Cheerios advert featuring the same family. It was produced for the SuperBowl 8 months after the original advertisement:

 

 

 

It is amazing how this can be so controversial when 14.6% of new marriages in the USA in 2008 were inter-racial according to research from the Pew Research Center (pdf).

 

This has given rise to the “We are the 15 Percent” movement.

 

Also on tumblr

 

 

 

 

 

And plenty of commentary here: http://wearethe15percent.com/press